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BBA (Hons) – Regular

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School of Management

BBA (Hons) – Regular

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Programme Overview

The Bachelor of Business Administration (BBA) (Hons) is a four-year undergraduate program designed to equip students with knowledge and skills in business management.

The scope of BBA is promising, with growing demand in the corporate sector, entrepreneurship, and higher education options like MBA.

Programme Highlights

  • Full-time 4-year honours programme aligned with the New Education Policy (NEP).
  • Option to choose between BBA (3 Years) and BBA (Hons.) (4 Years) as per NEP guidelines.
  • The program combines theoretical learning with practical projects and internships, providing hands-on experience in the commercial world.
  • Flexibility to choose Minor subjects from other schools of RV University.
  • Choice-based University Electives to explore multidisciplinary learning.
  • Industry Internship Programme guided by faculty and industry experts.
  • Social Immersion Programme with non-profit organisations.
  • Industrial Visits for real-world exposure.
  • Capstone Project integrating academic learning with practical experience.

Specialized Learning Tracks

The BBA (Hons) programme offers the following specializations:

  • Human Resources: Provides a strong foundation in managing people, workplace practices, and organisational development.
  • Finance: Offers a strong foundation in financial management, investment analysis, banking operations, and capital markets.
  • Marketing: Focuses on understanding consumer behaviour, market strategy, brand management, and digital marketing.
  • Entrepreneurship: Equips students with the knowledge and skills to build, manage, and scale new ventures.

Career Paths

Human Resources

HR Executive, Recruitment Specialist, HR Operations, Welfare Officer, and Payroll Executive.

Marketing

Marketing Executive, Digital Marketing Analyst / Social Media Manager, Brand Management Associate, Market Research Analyst, and Advertising & Promotions Coordinator

Finance

Financial Analyst, Equity/Research Analyst, Risk/Compliance Analyst, Credit Analyst, and Portfolio Analyst.

Entrepreneurship

Start-Up Founder / Co-Founder, Business Development Executive, Innovation & Strategy Consultant, Venture Capital / Start-Up Analyst

Eligibility Criteria

Eligibility

Students who have successfully completed Class 12 / Pre-University from any recognized board are eligible to apply.

Criteria

Eligibility and Admission procedure as per the RV University Admission Policy and statutory guidelines.